Who We Are

A collaborative group of Universities that work together to strengthen principle-based ethics education


Daniels Fund Ethics Initiative


A partnership to strengthen principle-based ethics education and foster a high standard of ethics in young people.

The primary objective of the Daniels Fund Ethics Initiative is active engagement of students  that builds a solid principle-based ethical framework central to decision-making in a complex business environment.

The Ethics Initiative works to integrate ethics instruction throughout the curriculum that includes real-world practical applications, provides exposure to business practitioners, and maintains relevance to the ever-changing business environment. This initiative is funded by The Daniels Fund and is guided by Bill Daniels’ personal values of business ethics and fairness; Bill Daniels, a pioneer in cable television who owned the ABA’s Utah Stars, established the Daniels Fund to operate the Daniels Fund Scholarship Program and the Daniels Fund Grants Program in Colorado, New Mexico, Utah, and Wyoming. Please visit the Daniels Fund website for more information on the Daniels Fund Ethics Initiative and Bill Daniels.

Act with honesty in all situations
Build trust in all stakeholder relationships
Accept responsibility for all decisions
Maintain open and truthful communications
Engage in fair competition and create equitable and just relationships 
Honor the rights, freedoms, views, and property of others 
Rule of Law
Comply with the spirit and intent of laws and regulations
Create long-term value for all relevant stakeholders
Ethics & education at

The David Eccles School of Business

Spencer Fox Eccles Business Building

The David Eccles School of Business has a long history of commitment to the teaching and research of ethics in a variety of ways. At the University of Utah, developing a sense of individual responsibility is foundational. We prepare students to dream not only about the type of job they want, but about what kind of person they want to be.

To supplement learning and our career counseling, we share with students videos of self-reflections of top business leaders, talking in a very genuine way about the principles and values developed over the course of their lifetimes, and sharing the insights that have guided their success. This builds on the lessons taught through the Foundations of Business Thought course, which introduces students to the cultural, historical, and philosophical basis of business through the examination of classic texts in the humanities.

These concentrated efforts facilitate the opportunities to observe and experience business ethics in practice and we will continue building a regimen for practicing ethical behavior. Service-based learning is required of all incoming MBA students. The curriculum and the field experiences at the University of Utah teaches students to identify and prepare themselves to manage ethical dilemmas when they arise.


What Students


Critical Analysis Critical Analysis
An understanding of the economic and social implications of doing business globally, mastery of the functional areas of business, including e-business savvy, combined with an appreciation of the wisdom gained by studying a broad range of academic disciplines and by interacting with a diverse student body and faculty.
Effective communication Effective communication
An ability to write and speak clearly and to work within group settings in order to effectively accomplish personal and professional goals.
Professional integrity Professional integrity
Guidance on the importance of values and ethics in business, which, in turn, helps students develop their own sense of professional integrity.
Entrepreneurial spirit Entrepreneurial spirit
The right mix of traditional classroom experience and new venture idealism applied to small and large corporate settings.
Meet the

Daniels Fund Ethics Initiative Team

Daniels Fund Ethics Initiative

Consortium Members

Our consortium leverages the achievement of our individual business schools to strengthen ethics education in the West. Our consortium leverages the achievement of our individual business schools to strengthen ethics education in the West.